Introduction To Critel Professional Services

1.0 Company Profile – Critel Professional Services

The Company:

Critel Professional Services (Critel) is a unique business coaching, facilitation, training and management consulting, company based in Ontario that has served clients in Ontario and Alberta, Canada.


We Educate – Train – Team and Coach as we Facilitate


Combining critical thinking principles, academic teaching experience in business and broad experience across business start-ups, sales, marketing, production and operations, strategic and business planning, training, quality, business process improvement, change management, facilitation, values technology, and leadership, Critel collaborates with clients to design and develop their own in-house solutions tailored to the natural personality of the client’s business At the end of the process our clients can work on their own with the use of Critel’s tried and true frameworks, templates and worksheets.

We start with the people who have the key responsibilities to produce results for the business; owner, manager, and through the use of core values survey and analysis and social profiles we ensure any business process or plan developed for their enterprise aligns with “owner” purpose, passion and clarity that serves strategic intent and the strategies adopted by the organization.

We   excel at facilitating for our clients, generating their own solutions, creating alignment, buy-in and commitment to follow-through, measure and implement results and deliverables that are meaningful to the client’s organization.  The principal of Critel is Gary Cerantola, Professional Engineer, MBA, ACCUD.  We work with your team and on your team as we help your organization develop solutions.  Critel’s name comes from addressing the “Critical” CRIT– “Elements” EL required for an enterprise to succeed while facing ever increasing challenges.

No work is too small or too large. Critel draws from its network of associates to provide the right capabilities, experience and skills of its professionals required to meet the scale and scope of the client’s requirements.  Critel is a hands-on professional services provider whereby the team selected to do the job is the team that does the work bringing the right experience and skills to the job and providing full senior practitioner dedication to the client’s requirements.

Critel has developed many business plans for small to large businesses dealing with start-ups, expansions, growth and company reviews.  Critel developed a strategic plan for a start-up radiant heat boiler manufacturer in Calgary and developed their North American Marketing Roll-out plan.

What we do is create Critel Business Knowledge Maps that can be specific to your client needs in order to orient and train you the client and your employees.


Our Approach:

Critel starts with the entrepreneur herself and helps her understand who she is and helps her understand how to not only work “In” the business but “On” the business.

It is no secret that organizations that ask the better questions are far more successful in the business arena.  Critel will structure the client’s solution plan in a way that helps them ask the better questions and find the right answers utilizing Critel’s portfolio of tried and true facilitation frameworks, tools, templates and worksheets helping clients create solutions that address the root causes and the core of the problem.  In particular, Critel has developed templates and worksheets to develop the client’s value proposition, strategy and business model.  Using a Treacy & Wiersema value discipline model to develop the value proposition, Critel helps set the context for developing strategy and executing on the business model.

With any transformation project that Critel takes on, our professionals will help our clients focus on awareness and understanding, cultivate acceptance and generate support, genuinely creating a positive belief system as the foundation for alignment, team, and what it takes to achieve your vision.

Critel Planning Framework

Critel Strategic Framework



Issues Change… Values Endure

A shared values framework is a more effective platform that can enable transformation. For these reasons, Critel introduces a values approach to build a strong foundation for change while providing tools that bring meaning through critical thinking methods while also emphasizing strategic intent to achieve a sustainable approach to solving the problem.

Critel introduces its Layer Cake Approach supported by a beliefs and values foundation which starts with a values survey and transforms into a set of value statements that characterize what the espoused values mean to our clients, their partners, their business, their clients and their key stakeholders.  In a nutshell, Critel takes its client through creative steps that envision possibilities and generate energy to create meaningful solutions also creating leadership accountability and cultivating acceptance and ownership by the organization. Critel engages participants to explore concepts and approaches that are congruent with an organization’s vision, mission, core values and its natural personality to result in Made-In-House” solutions that engender shared ownership and commitment extending right through to execution.


Sounds Complicated?

We make it simple and use tools appropriate to the level of the work we do. We adjust our approach to bring the right effort and cost to small, medium and large jobs.  Let’s start with a conversation and you will be amazed at what Critel can do for you as it brings management technology to your organization at affordable prices.

Gary Cerantola

Project Lead, Research, Facilitation & Strategic Planning Lead, Strategy Facilitation, Project and Performance Management, Training and Coaching

Gary Cerantola BSc. Honours, P.Eng. MBA, ACCUD

Principal of Critel Professional Services, Mr. Cerantola is a professional engineer, MBA and Accredited Canadian Credit Union Director (University of Dalhousie and the Credit Union Institute of Canada).  Mr. Cerantola, President of Critel Professional Services brings an engaging facilitation style shaped from years of corporate experience and refined as a result of working with business owners and 11 years of teaching college, under graduate and graduate business courses.   He has taught over 25 different business courses at the college level, (Georgian College) and undergraduate and graduate university levels at Phoenix and Meritus Universities.

Mr. Cerantola also has a background in corporate sales, marketing, market research and market development.  He has consulted in the areas of business planning, management, strategic planning, strategic issues resolution, and sustainability planning, operations planning in the telecommunications and electric power industries and for small and medium businesses including non-profit organizations and has helped entrepreneurs build their business plans.


Download pdf An Introduction to Critel Professional Services

The Road to Success – Routines, Rituals and Repetitions

Routines Rituals Repetitions

Forget the BEHAGs (Big Hairy Audacious Goals) for a minute and don’t think practice makes perfect.  Think practice makes permanent.

You start by understanding that our will power is finite.  It’s  like any other muscle we have and as we use it, it depletes, so it will only take you so far in achieving your goal.  You can build willpower if you exercise it in a deliberate manner.  You also must maintain your willpower reserves so you can use this power when you really need it.

Ever wonder why most people can’t keep new year’s resolutions?  They rely solely on will power and eventually succumb to their primal desires.  Bad habit triggers constantly bombard us until they ultimately wear down the will power down that we have.  Ultimately, we capitulate and fall back into our old ways.

Whether we know it or not, 40% of our behaviours are habits

When we take our conscious thinking off the brain gas pedal we slip into subconscious autopilot.  Whatever habits you have engrained in your brain at the time is where your subconscious takes you.  Basically, our brains are lazy and they like to run on auto pilot so they can manage other things.

So, what to do?

Success comes from compounding the effects of the little things that most people think are inconsequential and just don’t do.

Take a look at Gretzky.  Wayne Gretzky would always tuck in the right side of his jersey. This started when he was six years old playing minor hockey in the ten-year old division. Because Wayne was so small, and the jerseys were so big on him, he’d tuck in the right side of his jersey to compensate. He then kept doing it for the remainder of his hockey career.  Superstition or science? I’d say science. High performance athletes, leaders, business people use rituals to put them in a higher state of performance.

Some researchers determine that rituals help us get into a state of deliberate practice, or help us get into deep work.

Rituals, are almost always patterns developed by an external source, and adopted for reasons that might have nothing to do with decision making. Whereas, habits are behaviors that are self-generated. A habit is a decision that someone makes at some point, and then stops making but continues doing.

At the end of the day, when you are creating a goal you want to achieve, make sure it fits with who you are and what’s important to you (your core values).  Next, think about how you can break it down into doable small chunks making it easier for the willpower reserves you have built to execute on your goal.  Then make sure you develop supporting rituals and habits that you will do just automatically through your subconscious.  This will build willpower reserves and enable you to leverage the willpower you do have to get things done.   You want to get into a steady rhythm of daily accomplishment that you can create for yourself.  William James the father of psychology was quoted as saying: “Little by little you build your power”

Then you take that little stuff and let it grow every day as Jeff Olson talks about in his book “The Slight Edge”.  Jeff went from a beach bum to a millionaire building on his little things.  Also, remember this.  “Catch yourself thinking.”  Basically 90% of our thinking is stuck in the past.  Your only point of power is in the now, so replace those old thoughts with thoughts that will help support goals that will create the successful future state you desire.

Gary Cerantola is a YB12 Business Coach and Business Advisor for Critel Professional Services,


YB12 Keynote Presentation Comments Aug 25th, 2016

Here’s what some attendees said at the August 25th FREE YB12 Keynote Presentation – 50-minute Presentation on “How to Have Your Best Year Ever!” 

YB12LogoCritelR12_29_14_LogoGary_Cerantola_May2014          Clever Office


“A different way of altering my reality or a different way to consider how I can control my reality”

̴ Stefanie McManus

“It was a reinforcement of my beliefs and actions.”   ̴ Bob Milthorpe

I learned taking the smaller steps to reach your goal is better than to just leap.  Everything you discussed tonight made so much sense.”   ̴ Laura

“Gary explained in great detail, the opportunity of taking charge of your life and gaining great personal success.  Great Job – Thank You.”    ̴ David Cubitt, President Wasaga Beach Brewing Company

“I really enjoyed and absorbed all of the material. I was really struck with the failure cycle and feel I am on a much better state of mind to tackle it when it comes up.”   ̴ Ross Burley

“Point made gave me a new perspective of looking at goals and how to achieve them.  Starts with emotions and continues through reality.”   ̴ Harold Zukerman

“I like the term “Preferred Reality Conditioning”.”   ̴ Janet Auty Carlisle


NEXT FREE Keynote Presentation YB12 Have the Best Year of Your Life SEPTEMBER 8th, 2016, 7:00 pm at the Clever Office.

Contact Stefanie McManus at the Clever Office at 705 532-1144 to book your attendance 7:00 pm September 8, 2016 at the Clever Office Unit 220, 1 First Street, Collingwood, Ontario

Have Your Best Year Ever! FREE Keynote Presentation

YB12Logo                 critel_logo                     Clever Office

“The whole secret of a successful life is to find out what is one’s destiny to do, and then do it.” Henry Ford

YB12 FREE Keynote Presentation

Date: Thursday, September 8, 2016

Time: 7:00 pm

Place: The Clever Office, 1 First Street, Unit 220, Collingwood, Ontario, L9Y 1A1


Are you at the point of “crystallization of discontent” right now and you know it’s time to make a serious commitment to change in your life, in your relationships, in your business…. ?

Are you getting all you desire from your personal and professional life? How would you like to have your best year ever?



  • How would you like to create the sort of balance in all areas of your life that you have always dreamed of? How would you like to have the awareness needed to have the power to seize on life now?
  • How would you like to learn how to instruct yourself to do the things you really say you want to do in your life?
  • How would you like to learn how to have the power to change the way you think, the way you speak, the way you feel, the way you act and create and shape the future you always wanted to have.
  • How would you like to give your life focus and positive movement in the right direction?



The presentation is focused on beating Procrastination, getting more done in less time and generally having your best year ever!

The talk will cover:

  • Acknowledging your mindset for excellence to achieve your goals.
  • How to break free from Procrastination and end the failure cycle
  • How to identify and overcome the four reasons we procrastinate.
  • Exploring the three main elements of life, and where we spend most of our time and how not to let the past control your future.
  • Understanding why most people don’t change and that you have the capability to change.
  • How mental barriers get in the way and stop you from achieving what you want from life.


By the end of the talk you will have a better understanding of why you do things the way you do to achieve the results you have now.  How you can embrace change to create the life you want. 

You will leave with THREE tools to use to create your future and change your mindset and shape your future and insights you can apply to your approach to life and business that you can start to apply immediately.

Learn about the YB12 Total Focus Workshop

YB12 Program Offerings


CALL AND BOOK YOUR SPOT at our Free Keynote Presentation for September 8th, 2016

Contact Stefanie McManus at the Clever Office at 705 532-1144 to book your attendance

1 First Street, Unit 220

Collingwood, Ontario

L9Y 1A1

Or, email:

Gary Cerantola, P.Eng., MBA, Authorized YB12 Coach