Setting Business Goals 101 – Revisited



 

 “If you build it, they will come.” That line may have worked for Kevin Costner’s character in Field of Dreams, but such advice can prove disastrous for creating goals for your business plan.  Matter of fact, most people set the wrong goals right from the start.  It is no wonder that 92% of people who set goals fail.  Yet, you can consult with Doctor Google and find a gazillion articles on how to help you set goals.  So, what gives?  Why is all this great advice not working?

Here’s the secret sauce in setting goals.  Instead of brainstorming, people need to take a brain science approach.  The answer is found in a simple word called alignment.

Alignment is all about the power of thought based on who you are, what you know and how it cuts across all facets of the planning process.  Power is organized and directed knowledge.  You use brain science to initiate and brain science to execute.  It starts with clearly defined intention.  This intention is aligned with who you are and what your business is all about.  It is carried out and sustained through the adaptation of success habits.  Success habits are managed by conscious thought.

Here’s a few clues.  Decisions are made based on core values.  Many business people are utterly unaware of what core values they inherently possess.  In some cases, they possess conflicting core values that create competition across the goals they set.   This muddles the business plan playing field right from the start.   The next important thing to realize is we human beings have lazy brains.  Forty percent of our actions are in the form of habit that is driven by our subconscious.  This means that as soon as we take our conscious thinking off the thought gas pedal, we are on subconscious auto pilot.   Habits that we have formed, good or bad, take over and drive our business plan activities whether we know it or not.

Here’s the solution.  Know what is important to you as a business owner and manager.  Understand what your top core values are for you and your business and in what order of importance.  Then, clearly understand what you intend to do and clearly understand why you want to do it.  This gives you purpose.  It’s no secret that all successful people clearly know why they are doing their business.  People don’t buy what you do.  They buy why you do it.

You can only get real focus in your business if you align your beliefs, your mission, your goals and strategy with a resolved mindset and use mind mastery to make it happen. In the words of Napoleon Hill; conceive, believe, achieve.  To create impact, you must chunk your goals down to doable bite sized activities to realize how you are going to actually get it done while giving you the confidence to get it done.  The last effort is to focus on keystone success habits to incorporate the right practices and activities that align with your intentions that will make you successful.  At the end of it all, what gets measured gets done.  You need to live, breathe and impact the key performance measures that address the critical success factors of your business and your industry.

Bottom line, align all the forces available to you and your business, and, in the process… always “catch yourself thinking”.  Use the power of thought to get you where you want to go.