Setting Business Goals 101 – Revisited



 

 “If you build it, they will come.” That line may have worked for Kevin Costner’s character in Field of Dreams, but such advice can prove disastrous for creating goals for your business plan.  Matter of fact, most people set the wrong goals right from the start.  It is no wonder that 92% of people who set goals fail.  Yet, you can consult with Doctor Google and find a gazillion articles on how to help you set goals.  So, what gives?  Why is all this great advice not working?

Here’s the secret sauce in setting goals.  Instead of brainstorming, people need to take a brain science approach.  The answer is found in a simple word called alignment.

Alignment is all about the power of thought based on who you are, what you know and how it cuts across all facets of the planning process.  Power is organized and directed knowledge.  You use brain science to initiate and brain science to execute.  It starts with clearly defined intention.  This intention is aligned with who you are and what your business is all about.  It is carried out and sustained through the adaptation of success habits.  Success habits are managed by conscious thought.

Here’s a few clues.  Decisions are made based on core values.  Many business people are utterly unaware of what core values they inherently possess.  In some cases, they possess conflicting core values that create competition across the goals they set.   This muddles the business plan playing field right from the start.   The next important thing to realize is we human beings have lazy brains.  Forty percent of our actions are in the form of habit that is driven by our subconscious.  This means that as soon as we take our conscious thinking off the thought gas pedal, we are on subconscious auto pilot.   Habits that we have formed, good or bad, take over and drive our business plan activities whether we know it or not.

Here’s the solution.  Know what is important to you as a business owner and manager.  Understand what your top core values are for you and your business and in what order of importance.  Then, clearly understand what you intend to do and clearly understand why you want to do it.  This gives you purpose.  It’s no secret that all successful people clearly know why they are doing their business.  People don’t buy what you do.  They buy why you do it.

You can only get real focus in your business if you align your beliefs, your mission, your goals and strategy with a resolved mindset and use mind mastery to make it happen. In the words of Napoleon Hill; conceive, believe, achieve.  To create impact, you must chunk your goals down to doable bite sized activities to realize how you are going to actually get it done while giving you the confidence to get it done.  The last effort is to focus on keystone success habits to incorporate the right practices and activities that align with your intentions that will make you successful.  At the end of it all, what gets measured gets done.  You need to live, breathe and impact the key performance measures that address the critical success factors of your business and your industry.

Bottom line, align all the forces available to you and your business, and, in the process… always “catch yourself thinking”.  Use the power of thought to get you where you want to go.

 

Critel Business Knowledge Maps Framework ©

Critel introduces its Critel Business Knowledge Maps Framework © as another tool in its approach to Educate Facilitate and Coach our clients to success.

For the last 15 years Critel has been utilizing a selective array of planning framework techniques, custom designed planning worksheets and templates, critical thinking measures, team building applications, total quality management and performance management frameworks to help clients solve problems and to coach and train their employees.

“Power grows out of ORGANIZED KNOWLEDGE, but, mind you, it “grows out of it” through application and use!”  ― Napoleon Hill, THE LAW OF SUCCESS  

Critel introduces an innovative way to take the mystery out of critical thinking by designing maps for business people as they deploy the tools, techniques and templates Critel uses and leaves behind once your project is completed.   Critel Business Knowledge Maps © are just another tool to support its business philosophy of “Educate, Facilitate and Coach” as the client learns and continues to effectively apply and use Critel tools, techniques and templates.

Critel Business Knowledge Maps © are designed to help the user understand applied business concepts and the What’s and the Why’s of using Critel tools, techniques and templates.

Below is an example used in Critel’s Persistence Business Knowledge Map © that is used in the Perpetuate stage of the Critel 7P Business Coaching Framework.

For more information, please contact Gary Cerantola at gary.cerantola@critel.ca

 

Critel Professional Services Vision Statement

Critel drives thinking from what critical elements are uniquely important to our customers, creating meaningful results through meaningful thinking technology.

Critel Professional Services Mission Statement

Providing solutions-based Business Coaching, Training, Facilitation and Planning Services that focus on client growth as well as their business growth.

Why Choose Us – Critel Professional Services

We will tailor our consulting services to your needs.  Plain and Simple.

Critel Professional Services brings decades of consulting experience in business start-up, business planning, business leadership, and hands-on operations and management experience to address your challenges.   You won’t find business help that targets small to medium sized businesses with a deeper understanding of the impact of business owner values to drive and improve a business.  No matter what your organization, corporate culture, small or large number of employee size or situation, chances are we’ve seen similar problems and helped others work through them.

We start by talking with you about your situation and your needs and your personal goals.   We then draw on our experience and our portfolio of services to help customize the right solution for you and provide the coaching required to achieve the expected results.  We work alongside you and your team every step of the way to help you create your solution, your way.